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Reid Fogleman

Reid is a seasoned brand builder with more than 25 years in the merchandising and promotional space. A founder at heart, he has launched and led large-scale branded programs for national institutions, including BB&T, Boys & Girls Clubs of America, First Citizens Bank, and the American Cancer Society. At Varsity Color, Reid guides vision, growth, and trusted partnerships, establishing client relationships that are built to last.

Emma Keenan

Emma shapes the direction and experience of Varsity Color. She blends strategic thinking with sharp execution, working closely with clients to translate ideas into thoughtful, well-crafted brand moments. Known for her energy and clarity, she makes every activation feel intentional, elevated, and distinctly on-brand.

Ty Heller

Ty has built his entire career in the branded merchandise industry, bringing more than 15 years of experience and a unique perspective shaped by working on both the supplier and distributor sides of the business. He helps clients navigate opportunities, provide solutions, and build merchandise programs that feel intentional and impactful. At Varsity Color, Ty operates as an extension of his clients’ teams – a trusted resource who brings industry expertise, fresh perspective, and a relentless focus on making every campaign better.

Karen Vonder Meulen

Karen serves in a leadership consulting role as VP of Communications & Strategy for Varsity Color, responsible for shaping and managing Varsity Color’s internal and external communications to strengthen brand positioning and support growth initiatives. This role owns the company’s voice across all channels and ensures every message reflects Varsity Color’s values and strategy. Previously, Karen served as the Corporate Communications Manager for Rolls-Royce North America and Director of PR at Ferrari.

Jonathan Hornaday

Jonathan brings a strategic financial lens to the business, drawing on experience across investment banking, private equity, venture capital, and growth-stage companies. His guidance ensures Varsity Color is built not just creatively, but sustainably and smartly for the long term.

John D'Amelio

John is a brand craftsman with more than three decades of creative leadership. From global tech to award-winning design firms, his experience informs a disciplined yet imaginative approach. He protects brand integrity while elevating every detail to make sure what we produce is as refined as it is memorable.

Lily Fogleman

Lily is the calm in the creative process. She shepherds projects from idea to delivery with care, organization, and close attention to detail. Clients value her responsiveness, reliability, and ability to keep every moving piece aligned.