Reid is a seasoned brand builder with more than 25 years in the merchandising and promotional space. A founder at heart, he has launched and led large-scale branded programs for national institutions, including BB&T, Boys & Girls Clubs of America, First Citizens Bank, and the American Cancer Society. At Varsity Color, Reid guides vision, growth, and trusted partnerships, establishing client relationships that are built to last.

Emma shapes the direction and experience of Varsity Color. She blends strategic thinking with sharp execution, working closely with clients to translate ideas into thoughtful, well-crafted brand moments. Known for her energy and clarity, she makes every activation feel intentional, elevated, and distinctly on-brand.

Karen serves in a leadership consulting role as the Director of Communications & Strategy for Varsity Color, responsible for shaping and managing Varsity Color’s internal and external communications to strengthen brand positioning, support growth initiatives, and build credibility with clients, partners, and investors. This role owns the company’s voice across all channels and ensures every message reflects Varsity Color’s values, strategy, and commitment to excellence.

In her leadership role, Karen will develop integrated communication strategies that elevate brand awareness, reinforce market leadership, and support business development efforts. Previously, Karen served as the Corporate Communications Manager for Rolls-Royce North America and Director of PR at Ferrari.

Jonathan brings a strategic financial lens to the business, drawing on experience across investment banking, private equity, venture capital, and growth-stage companies. His guidance ensures Varsity Color is built not just creatively, but sustainably and smartly for the long term.